Affordable Marketing Strategies To Promote Your Blog

Sometimes the secret to a successful blog can feel like a complete and total mystery. There are hundreds or thousands of examples of successful and highly profitable blogs on the Internet, each with thousands of readers and subscribers and a steady stream of income every month. You might be wondering what the secret is to developing a popular and successful blog. Unfortunately there are no shortcuts and there are no secrets.
Building a blog is hard work and you've got to make sure to carve out a niche for yourself if you want to succeed. It will take a lot of hard work and time to build up a successful blog, but it is possible if you keep at it. Once your blog is set up, you will have to develop a good marketing approach if you want to succeed.

Top Marketing Strategies To Promote Your Blog

Starting With the Right Stuff

No amount of marketing can overcome a poorly designed blog with no good content, so developing your blog and filling it with content has to be the first step. Choose your blog's topic or niche carefully, because you want to make sure that there is a solid audience for what you are writing about.

Unless you want to do all the code work yourself, you should definitely consider a content management platform like WordPress to make it easy to manage the site. WordPress premium themes and plug ins will allow you to create the designs and custom features you want without having to waste a lot of your time to build them from the ground up. Once the site is set up, all you have to focus on is writing interesting content for your blog.

Video Marketing

You don't just have to rely on written content on your blog. To try something different: make a video and upload it on YouTube. Make sure it clearly will link back to your blog site so people can find you. Very few people create a viral video on their first try, but you can still get a slow but steady stream of new traffic if you pick a popular topic and make an interesting and attractive video.

Guest Posting

If writing is your forte, you will probably feel more comfortable writing guest posts. You might think you are better off keeping all of your content on your own site, but this isn't always best. If you can pitch an excellent idea to a bigger blog in your niche, you might be able to give a guest post on their blog.

You might be able to attract some of their readership to your blog. Guest posts are a very affordable marketing strategy to help get your name out there. In exchange for offering a quality post, you get lots of exposure to new potential readers, and hopefully a nice little paycheck for the post as well.


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